Silver Cross

Silver Cross has been at the centre of British-made baby prams and pushchairs since their humble beginnings in 1877, when their founder William Wilson invented the baby carriage. Since then they have expanded their collection to include furniture, car seats, bedding sets and more. Silver Cross has been the official baby brand of the Royal Family for almost 100 years with King George, Queen Elizabeth, and the Duchess of Cambridge all using the regal Balmoral model that is still handmade in England today. Silver Cross continue to manufacture wonderfully stylish products that are fit for your own little ones, all with 21st-century practicality and long-lasting quality.
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    Silver Cross Articles

    Silver Cross’ Royal Heritage

    Silver Cross’ popularity and heritage in the UK has aided the growing recognition of its products internationally. From prams to car seats, nursery furniture and more, the Silver Cross name is making waves for more than just their old-style classic prams.

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    Introducing the Clic

    The perfect blend of practicality, style and sustainability! Crafted from recycled jersey fabric in a range of designs, the award-winning Silver Cross Clic stroller has been recognised for offering unparalleled comfort and convenience for your little rider.

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    The new Tide range

    Introducing the Silver Cross Tide collection: designed with today's parents in mind. Built with the perfect balance of functionality, style, and affordability, this all-new collection is championing Silver Cross's mission of inclusivity...

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    Packaging | Sustainability

    We want to help parents bring up a baby with a carbon footprint as small as their own tiny feet

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    Natural Rewards

    Earn points + exclusive rewards every time you shop

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    Real people who are more than happy to help | See our support opening times

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